Am I alone who find the price is steep? (Many find it totally worth it, see all the comments)

At the risk of being simplistic… could this remind of us the proverb about the person looking in a lighted street for the lost key to their house actually dropped in some leaves right outside their front door, which happens to be on a still unlighted street.

“Why don’t you come and look in our street?”, says a neighbour.

The first homeowner replies: “because this street has lights; ours doe not.”

IOW you get what you pay for!