Rotate image within a shape

Hi there,

I am trying to rotate an image, a photo, which I have pasted within a jig-saw puzzle stencil shape. The first problem is the image is showing on its side. When I go to rotate it, the whole shape rotates. I want to simply rotate the image alone, not the shape. Is this possible please? Does anyone know how to do it? Or better still, import the image the way it is without making it go sideways. Thanks a lot Matt